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Campaigns let you run automated outbound outreach to a list of contacts. In Fluents.ai, campaigns are built with a simple wizard:
  1. Name your campaign + choose/create a campaign schedule
  2. Build your outreach (steps and follow-ups)
  3. Select outbound numbers and review exit criteria
  4. Create campaign, then add contacts and start
For the mental model behind campaigns, see
Campaigns (Core Concept).

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Video: Campaign

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Enable the beta Campaigns wizard (if needed)

On the Campaigns page, you may see a toggle labeled Use beta campaigns. Turn it on to use the wizard flow described in this guide.
Campaign statistics may be delayed by up to 4 hours (shown in the UI).

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Step 1 — Create the campaign (name + schedule)

  1. Go to Campaigns in the sidebar.
  2. Click New Campaign.
  3. In Create campaign:
    • Campaign name (required)
    • Campaign description (optional)
    • Campaign schedule (required): select an existing schedule or create a new one

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Create / edit a campaign schedule

A campaign schedule controls when the campaign is allowed to place calls (and send steps). In the schedule editor, configure:
  • Outreach schedule: days of week + allowed contact times
  • Timezone (Primary): the timezone used to interpret the schedule
Save the schedule, then return to the campaign creation flow.

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Step 2 — Build your outreach

In the Outreach step, you define what happens for each contact.

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Add steps and follow-ups

  • Choose the step type (for example, Phone call).
  • For phone call steps, select the Agent that will place the call.
  • To add follow-ups, add another step and set a delay like:
    • “1 day after phone call”
You can reuse the same agent (“Same as initial call”) or choose a different one per step.

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Step 3 — Configure settings (numbers + exit criteria)

In Configure your settings, you’ll typically see:

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Outbound Settings (Calls)

  • Calls will come from (required)
    Choose the caller ID(s) your campaign will use. This can include:
    • selecting specific numbers, and/or
    • selecting numbers by tag

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Exit Criteria (informational)

Exit criteria describe when a contact is automatically removed from the campaign. Common examples shown in the UI:
  • Contact answers a call from this campaign
  • Contact explicitly requests to stop receiving communication via any outreach channel
  • Contact’s number is unreachable

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Create the campaign

After you finish Step 3, click Create Campaign. You’ll land on the campaign’s main page, where you can manage everything in one place.

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Add contacts (after creation)

On the campaign page, open the Contacts tab. You can add contacts by:
  • Upload a CSV (import contacts from a file), or
  • Set up CRM integration (connect a CRM and import contacts into this campaign)
Once contacts are added, the campaign can begin scheduling outreach according to your schedule and flow.

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Start, schedule, and monitor a campaign

From the campaign page, you’ll typically have controls like:
  • Start — begin outreach
  • Schedule Start — start at a future time
  • Save / Save and exit
  • Delete Campaign

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Campaign list: Manage vs Monitor

On the main Campaigns page, you may also see:
  • Manage tab — create and manage campaigns
  • Monitor tab — monitor activity/performance (depending on your account/UI)
You can also switch between In Use and Archived campaigns from the list.

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Where to go next