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ActiveCampaign Integration

This guide walks you through setting up the Fluents integration with ActiveCampaign.
Once connected, you can trigger AI-powered calls from your workflows and log conversation details back to ActiveCampaign contacts.

Prerequisites

Before you begin, make sure you have:
After creating your account, you’ll see a pre-created Agent called “My First Agent.”
You can use this Agent as-is or modify it for ActiveCampaign.

Outbound Calls via ActiveCampaign Workflows

1. Add the Fluents Action to a Workflow

In the ActiveCampaign workflow designer, click the + icon to add a new action.
Search for Fluents and select it.
Adding the Fluents action in ActiveCampaign

2. Connect to Fluents

Paste your Fluents API key (from the prerequisites step) into the API key field to connect your account. Entering the Fluents API Key in ActiveCampaign

3. Configure the AI Agent

After connecting, configure the following fields (auto-populated from your account):
  • Agent to make call with — Choose which Agent to use. “My First Agent” will be pre-selected if it’s your first time.
  • Number to make call using — Fluents provides a phone number during account creation. This number will be used for outbound calls.
  • Behavior on VM detection — Define how the Agent handles voicemail: hang up immediately or leave a pre-recorded message.
Configuring the Fluents agent in ActiveCampaign

4. Map ActiveCampaign Fields to Fluents Variables

Fluents supports custom variables like {first_name} or {company_name} to personalize conversations.
Here’s an example of a Prompt using variables:
Example of Fluents custom variables Now map ActiveCampaign contact fields to these Fluents variables.
A valid phone number is required. Ensure the ActiveCampaign contact object includes one and is mapped correctly.
Mapping ActiveCampaign fields to Fluents variables Once mapping is complete, click Finish.
You can now add a trigger (e.g., form submission) and continue building your workflow with follow-up actions after the call.
Completed ActiveCampaign workflow with a Fluents action

5. Viewing Call Results

When a call finishes, Fluents automatically logs:
  • The full transcript
  • A summary of the conversation
Both are stored in the contact’s notes field in ActiveCampaign. Example of call results logged in an ActiveCampaign contact's notes You can also review call logs directly within Fluents and see them linked to the ActiveCampaign contact. Example of call results logged in an ActiveCampaign Fluents call log

Inbound Calls + ActiveCampaign

You can also log inbound calls into ActiveCampaign by configuring a Post-Call Action in Fluents.

Configure Post-Call Actions in Fluents

The post-call prompt instructs the AI how to summarize the conversation.
That summary, along with the transcript, is then logged in the contact’s notes in ActiveCampaign.
Configuring a post-call prompt in Fluents With this setup, both inbound and outbound calls are captured in ActiveCampaign, providing a complete history of customer interactions.
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